Brand Identity System HAN · 汉 · 2025
HAN
Chinese Restaurant · 汉餐厅

Logo Development · 标志推导
Character · 文字
Abstraction · 几何化
Final Mark · 标志
Concept · 设计理念

The mark is rooted in the Han Dynasty copper coin — the iconic round outside, square center (外圆内方). Inside the square: a geometric reading of 汉 — three drops of water (氵) on the left, the bold cross-diagonal of 又 on the right.


Color System · 色彩系统
Vermilion
朱红
#C1272D
Lacquer
漆红
#7D1117
Ink
墨黑
#1A1A1A
Stone
石灰
#A09487
Rice Paper
纸白
#F7F2EC

Logo Variations · 标志变体
HAN
Chinese Restaurant
On White
HAN
Chinese Restaurant
On Vermilion
HAN
Chinese Restaurant
On Ink
HAN
Chinese Restaurant · 汉餐厅
HAN
Chinese Restaurant · 汉餐厅
Scale
100px
72px
48px
32px
20px

Typography · 字体系统
HAN
CHINESE RESTAURANT
Authentic Flavour · Modern Spirit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
汉字餐厅
正宗风味 · 时代精神
汉字书写系统
正体字形排版
Noto Serif SC · 300 / 400 / 700